Asmodee UK – Leading Distributor of Top Tabletop and Board Games

Asmodee UK is one of the most respected names in the world of tabletop entertainment. As a leading distributor of board games, card games, and collectables, it serves as a vital link between global publishers and the UK gaming community. From household classics to the latest new releases, Asmodee UK brings the magic of play to retailers and players across the country.

Previously known as Esdevium Games, the company rebranded to Asmodee UK after becoming part of the international Asmodee Group. This transition not only brought global recognition but also expanded the range of titles available under its distribution. Whether you’re a dedicated hobbyist, a local game shop owner, or a casual player, Asmodee UK is likely the reason your favourite games are readily available on British shelves.

The story behind Asmodee UK

The origins of Asmodee UK can be traced back to Esdevium, a specialist games distributor based in Hampshire. For decades, Esdevium carved out a name for itself by supplying high-quality board games, trading cards, and roleplaying games to stores throughout the UK. In 2010, it was acquired by the Asmodee Group, one of the world’s largest tabletop game publishers and distributors.

The name officially changed to Asmodee UK in 2017, bringing it fully under the global umbrella. Today, with key facilities in Alton and Bordon, Asmodee UK plays a central role in bringing international gaming titles to British audiences. The company also introduced a refreshed visual identity, including a sleek and modern Asmodee UK logo, signalling innovation and professionalism in a rapidly growing industry.

What Asmodee UK brings to the table

Asmodee UK’s product portfolio is both vast and impressive. The company distributes some of the most iconic and best-loved games in the world, including Catan, Ticket to Ride, Splendor, Azul, Dobble, and Carcassonne. It also holds exclusive rights to distribute the Pokémon Trading Card Game in the UK—an immensely popular franchise that includes the coveted Pokémon Elite Trainer Box, often priced at £42.50.

Retailers rely heavily on the Asmodee UK price list to plan stock and maximise sales. Updated regularly, the price list includes trade information on board games, tabletop RPGs, party games, and collectables. Asmodee UK’s new releases and monthly release sheets help stores stay ahead of trends, keeping their shelves fresh with the latest games. Whether it’s a family classic or a hobbyist’s dream game, Asmodee UK ensures it reaches the market efficiently and in pristine condition.

Where to buy from Asmodee UK

Asmodee UK is primarily a business-to-business (B2B) distributor, supplying game stores, bookshops, and major retailers. While it does not sell directly to the general public, its products can be found in high street stores, game cafés, online platforms, and specialist hobby shops. The Asmodee UK store locator tool makes it easy for customers to find authorised stockists in their area.

The company also provides excellent after-sales service, including access to Asmodee UK replacement parts. Lost a card from your Dobble game? Missing a meeple from your copy of Carcassonne? Asmodee UK offers a helpful replacement programme to ensure your games remain complete and playable for years to come.

Careers and opportunities at Asmodee UK

For those passionate about board games and looking for a rewarding career, Asmodee UK offers a range of opportunities. Asmodee UK jobs span multiple departments, including logistics, marketing, product management, customer service, and IT. Positions are available at their Hampshire sites in Alton and Bordon, where teams work behind the scenes to support the UK’s thriving tabletop community.

The company culture at Asmodee UK is dynamic, diverse, and innovation-driven. Employees enjoy being part of an industry that blends creativity with strategy and fun. Whether you’re applying for a warehouse role or a senior marketing position, working at Asmodee UK means being surrounded by people who are as passionate about games as you are.

A pillar of the UK gaming community

Asmodee UK is more than just a distributor—it’s a key part of the wider UK gaming ecosystem. The company regularly supports gaming events, conventions, and local game nights. By providing demo games, promotional materials, and retail support, it empowers independent shops and hobby stores to build communities around their products.

Its role in supporting the UK Pokémon community is also notable. From hosting official Pokémon events to supplying elite products like the Pokémon Elite Trainer Box, Asmodee UK helps fuel the competitive and collector scenes. Their social media presence and digital marketing efforts further connect players, publishers, and retailers across the country.

Reviews and reputation of Asmodee UK

The reputation of Asmodee UK among retailers and consumers alike is overwhelmingly positive. Stores praise the company for its timely deliveries, helpful customer service, and reliable stock levels. Trade partners benefit from frequent updates, early release information, and professional account management, all of which contribute to strong business relationships.

Customers, meanwhile, appreciate the consistency in game quality and the availability of top-tier titles. Asmodee UK reviews often highlight the company’s role in making both mainstream and niche games accessible across the UK. Its reliability has made it a trusted name in an industry where product demand can shift rapidly.

How to get in touch with Asmodee UK

Whether you’re a store looking to open a trade account or a customer in need of assistance, reaching out to Asmodee UK is straightforward. The official website provides detailed contact information, including an enquiry form, email addresses, and postal details. Retailers can register for trade accounts to gain access to exclusive pricing, new release updates, and the Asmodee UK price list.

The company is also highly active on platforms like Facebook, Instagram, and YouTube, where they share news, product highlights, and behind-the-scenes content. These channels serve as great touchpoints for fans and partners alike to stay informed and inspired.

Conclusion

Asmodee UK continues to lead the way in tabletop entertainment across the United Kingdom. With a powerful product lineup, efficient distribution, excellent customer support, and deep industry expertise, it stands as a cornerstone of the board game world. Whether you’re buying, selling, collecting, or just playing, Asmodee UK is a name you can trust.

From humble beginnings as Esdevium to becoming the UK arm of a global group, the journey of Asmodee UK is one of growth, passion, and an unwavering love for games. Its impact on the UK gaming community is far-reaching and enduring, and its future looks brighter than ever.

FAQs

Where can I buy games distributed by Asmodee UK?
Asmodee UK games are available through authorised retailers across the UK, both online and in physical shops.

Does Asmodee UK offer replacement parts?
Yes, customers can request replacement parts directly through their customer service team for supported products.

How do I get the Asmodee UK price list?
The price list is available to registered trade partners through Asmodee UK’s official trade portal.

Can individuals apply for Asmodee UK jobs?
Yes, job listings are posted on their official site and third-party job boards, with roles across various departments.

What is the relationship between Esdevium and Asmodee UK?
Esdevium Games was rebranded as Asmodee UK after becoming part of the Asmodee Group in 2017.

Where is Asmodee UK based?
Their main offices and distribution centres are located in Alton and Bordon, Hampshire.

You may also read: Kelly South The Untold Story of Kid Rock’s Son’s Mother